Playbook
China GEO Roadmap: The 30-60-90 Day Implementation Plan
A field-tested 30-60-90 day roadmap for Generative Engine Optimization in China — what to do, what to expect, and the KPIs that prove the program is working at each milestone.
Blog The China GEO playbook,
The China GEO playbook,
written in public
Everything we learn about how China's AI engines retrieve, cite and recommend — published for free. These articles are themselves written the GEO way: question-shaped headings, structured facts, and FAQs engines can lift.
DeepSeek
How to Get Recommended by DeepSeek: A Practical Guide for International Brands
DeepSeek is where Chinese professionals research decisions. This guide breaks down how DeepSeek forms answers about brands, why foreign companies are systematically under-represented, and a 30-day playbook to change it.
Migration Guide
From Baidu SEO to GEO: How to Transition Your China Content Strategy
Your Baidu SEO assets are the raw material for AI-answer visibility — but only if you restructure them. A four-step migration plan for moving from rankings to recommendations.
Engine Deep-Dives
How to Optimize for China's AI Engines: DeepSeek, ERNIE, Qwen, Doubao and Yuanbao
A practical, engine-by-engine guide to Generative Engine Optimization across the five major Chinese AI platforms — what each engine favors, where they retrieve from, and the cross-engine tactics that move answers.
GEO Fundamentals
What Is GEO in China? A Complete Guide to Generative Engine Optimization for International Brands
GEO in China means becoming visible, cited and recommended inside DeepSeek, ERNIE, Qwen, Doubao and Yuanbao. This guide explains how Chinese AI answers are formed, why foreign brands are invisible in them, and what to do about it.